Augmented Reality in jewelry sales
Augmented Reality is applied in a number of different areas, and perhaps mainly in E-commerce. The new generation of consumers conditions the emergence and application of new approaches in sales, which is of vital importance as a response to customer habits and needs. Exclusive global jewelry brands, such as De Beers, Forevermark, Tacori and Boucheron have already implemented this technology in jewelry sales and are already reaping the benefits.
Why use Augmented Reality in jewelry sales?
Because it is an excellent marketing tool – both for you and your clients! Every advertising campaign that uses AR means an unusual experience for the clients, as well as better acquaintance with the product, that is, the brand. Product catalogs as an old advertising method are now taking on a new form – catalogs with AR markers that transform your products into animated 3D models before the eyes of your clients, in order to create a desire and need to have the product.
Every advertising campaign that uses AR means an unusual experience for the clients, as well as better acquaintance with the product, that is, the brand. Product catalogs as an old advertising method are now taking on a new form – catalogs with AR markers that transform your products into animated 3D models before the eyes of your clients, in order to create a desire and need to have the product.
In jewelry sales, it all comes down to display and presentation. With AR you can create virtual show windows with your products enriched with additional information (price, size, weight). Only by pointing the phone at a piece of jewelry it suddenly appears before the eyes of your customer who already wants to have it.
Other options are interactive entrances / shop windows that attract people’s attention.
The solution is an AR app! The option “Try before you buy” is an excellent option for online shopping if it is connected with an AR app that gives clients the opportunity to do it practically at home or at any other place.
Sales in your store can also be a whole new shopping experience for your customers! Every surface – mirrors, screens, wardrobes, shop windows – everything is a chance to impress them! AR elements attract the clients to look at the pieces of jewelry that they might not even notice, allowing them to try on as many as 10 different rings. And when they try them on, the decision to buy the piece of jewelry has already been made!
In order to get a better impression of what you can achieve with our apps, take a look at the following examples:
If you have a vision for your business and you want to increase sales, contact as and we will develop your AR app as soon as possible with all the elements that suit your needs!